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Dilworth Business Series: Wow Factor Cakes

Our newest (and most decadent) addition to the Dilworth Business Series is the delicious and tempting

Wow Factor Cakes! Tucked into one of Dilworth”s most popular shopping centers (think Rusan”s & Toast), Wow Factor Cakes was recently rated “Best Pasty Pros” in the South by Martha Stewart Magazine and “Best Cake Designer” in the state by Brides magazine. Not to mention, they recently received nationwide praise from People magazine for their creation of this stunning wedding cake!

In the last few months, Wow Factor has begun to expand its business by not only offering customizable, one-of-a-kind cake creations, but by adding an EVERYDAY treat bar! Below is a sampling of their newest additions:

Red Velvet Brownie with Oreo Cream Cheese Filling Topped with Dark Chocolate Trail Mix Brownie with Peanuts, M&M”s, Pretzels, Coconut & Butterscotch Toffee Bar with Rosemary & Cashews Gourmet Macaroons: Blueberry – Black Pepper, Lemon Raspberry, German Chocolate (to name a few!) Lemon Bars Gourmet Cupcakes: Oreo, Vanilla, He said he too was surprised at how long it has taken for the risk of climate change to percolate through the life and health insurance community. Peanut Butter, Mocha, Almond Hazelnut, Lemon Raspberry

When we stopped by to catch up with owner, Amy Craparo, we got the full scoopon Wow Factor Cakes and indulged in an array of their treats! Check out some inside photos and see our Q&A below:

How long has your business been in Charlotte? Dilworth? We”ve been in Charlotte for 6.5 years, but at this specific location for the past 4 years.

Why did you choose Dilworth over other areas in Charlotte? We knew that Dilworth was a tight knit community that was also easily accessible to uptown! We also liked that we would be surrounded by other professionals in the wedding industry. Bridal favorite, J. Majors, is right next door to us!

What is your favorite lunch or dinner spot in Dilworth? Toast is so close,so we love stopping over there for lunch. Nan & Byron”s is a new dinner favorite!

What sets you apart from other wedding cake designers in Charlotte? Our one-of-a-kind designs, attention to detail, sculpted cakes, hand made flowers (amongst other hand made designs), and our customer service!

What else would you like the community to know about Wow Factor Cakes? We don”t just provide custom couture wedding cakes, but also special occassion cakes (birthday parties, graduations) and a full range of daily desserts.

After devouring out box of treats, we chose our favorites:

Sarah”s favorite- Almond Hazelnut cupcake

Susan”s favorite – Caramel Salted Brownie AND Lemon Bar (she couldn”t choose just one!)

Do yourself a favor this summer and stop in for a quick treat, or sit down with Wow Factor to create an unforgettable cake for your next big event!



Sarah Martin


Call / Text: 704.604.2445

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